It is unlikely that anyone would consider smoking a healthy habit. It still may be seen as a sign of 'being cool', but the times had changed and the Mad Men-era where success was celebrated with a cigarette in one hand is long gone. In more and more Member States a ban has been introduced on smoking in public places. Still, more means on deterring Europeans from smoking are being considered - some of them could further restrict advertising and packaging rules of tobacco products.
This all comes among the World Health Organisation's prediction that smoking could kill 8 million people every year by 2030. (WHO report on the global tobacco epidemic - executive summary) Another survey showed that Europe has the world's highest rate of smokers aged 13-15. (Exposure of children to environmental tobacco smoke and Global Youth Tobacco Survey)