European Data Protection authorities speak up on targeted advertisement

 Dear readers, 

this is a teaching-intensive autumn across European universities - with all the excitement, uncertainty and overall strains of being mostly back in class after over a year of mostly living room lecturing. 

This, however, should not mean that we let crucial developments go unnoticed: last week, in fact, the European Data Protection Board (EDPB) has issued its most resolved opinion yet on the matter of privacy and behavioural tracking. Cookies, in other words - a staple not only of many people's secret kitchen stashes but also of equally elusive locations on our devices. 

The occasion for issuing this opinion is commenting on the Commission's Digital Services Act, which according to the Board should be brought more clearly in line with data protection rules. Couched among guidelines and standpoints on a number of highly salient issues - from counterterrorism to face recognition AI - the EDBP has called for 

1) considering a phase-out of targeted ads based on "pervasive tracking";

2) in any event, prohibiting targeted ads addressed at children.   

The opinion does not expand on the reasons for such standpoint, but mainly refers to previous positions  contained in comments on the DSA by the European Data Protection Supervisor (EDPS) and the European Parliament. In fact, criticism of the current rules' focus on informed consent has been around at least for the better part of the past decade (see for a classic Frederik Borgesius). 

The European data protection board is composed of representatives from the national data protection authorities. As a collective body mirroring positions in the Member States, its position can perhaps have more sway than the occasionally more principled stances of the EDPS. 

Recent research reveals how consumers engage with crypto-assets

The Financial Conduct Authority, the UK's financial regulator/supervisor recently published an interesting report on how consumers behave in relation to crypto-assets: How and why consumers buy cryptoassets. To remind ourselves, crypto-assets are virtual, digital assets used for payment or investment purposes or both. This research fits well into the current EU efforts on regulating fintech services and products. We have reported earlier on the EU Commission's 2018 Action Plan on Fintech within which crypto-assets are of a special concern. More recently we have discussed ESMA's recommendation for a need for tailored regulation for the protection of consumers, buyers of crypto-assets.

The present research is focused on consumer behavior, on how consumers engage with crypto-assets. It is especially interesting to discover the profile of an 'average' fintech customer of crypto-assets and their ability to make informed decisions. The report answers questions such as why did consumers decide to buy crypto-assets, what sources of information they used to make their decisions, and how well in general they understand the market. As expected, this research seems to suggest crypto-assets are bought for investment purposes without fully understanding the risks involved in their decisions. 

The report is an interesting and easy read with plenty of direct testimonies from consumers, and  as such is highly recommended to our readers interested in consumer behavior and/or financial innovation.

In the future, it would be interesting to expand this research onto other areas of fintech services i.e. credit, insurance and payments to get a fuller picture of the fintech market structures and their consumers.