On the same day that the Commission announces common methodology on comparing quality of similarly packaged food products, BEUC publishes its report "Food labels: tricks of the trade" on misleading labeling practices in the food sector in the EU (see more Food labels can fool you...). Three practices that have been further elaborated on are:
- labeling products as 'traditional' or 'artisanal';
- displaying fruit pictures on packaging for products that have little or no actual fruit content;
- labeling as 'whole grain' products with barely any fibre.
BEUC calls for:
- more definitions on the EU level of commonly used terms on food products' labels, such as 'natural', 'traditional' or 'artisanal';
- setting a minimum level of whole grain content for 'whole grain' claims;
- setting a minimum level of content for ingredients pictured on the front of the pack, e.g. fruits;
- obliging traders to display on the front of the pack the percentage of the advertised ingredient.
|E.g. the report mentions that while this product has many fruits on the packaging, they are only 2.5% of all ingredients|