Tuesday, 17 March 2015

Press digest




Consumer Products & Sustainability

Some of the recent press articles express concerns that some of popular consumer products will be soon disappearing from the market if they do not meet new European requirements on efficiency and sustainability set by the Ecodesign Directive. (Europe's ban on 'wasteful' gadgets - doest it cost or save?

Another article points out to the decreased life span of consumer electronic products, where wasteful consumption of goods may result from the consumer's need to update their products to newer, better versions more often (Lifespan of consumer electronics is getting shorter, study finds). 

You may also read in recent press more about the problems of marketing of sustainable products. While some researchers discovered that consumer care about e.g. environmental impact of their purchases, this often still doesn't influence their purchasing behaviour. Could this be explained by the fact that consumers don't see what's in it for them to change their decision-making to reflect sustainability trends? (The problem with sustainability marketing? Not enough me, me, me)

Customer service & consumer information

Interesting findings of two studies on customer service in the UK have been discussed in Forbes by Adrian Swinscoe (Is Customer Service Going to Get Worse Before It Gets Better?). Tentative conclusions that could be drawn from this article are that while customer services seems to be improving, the improvement may be too slow for the dramatic raise in consumer expectations as to what level of customer service they should be receiving.

Speaking of customer services, some banks are considering to start texting their customers that it may be in their interest to switch a financial service provider, lower balance levels, avoid overdraft charges, etc. This may be the result of the reported inefficiency of bank statements that consumers currently receive. (British watchdog tells banks to text time-poor customers)

Are the European institutions looking for a way out from the promises they have made to deliver roaming-free phone services to Europeans in 2015? This is the subject of an article discussed in Deutsche Welle (Europeans free to 'roam if you want to' - but without phones, without data).

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