Yesterday the European Consumer Organisation BEUC published a press release concerning unfair commercial practices conducted by Apple as far as the product guarantees that they issue are concerned. BEUC calls for an immediate stop to these misleading practices (Consumer organisations across EU call on Apple to stop misleading practices on product guarantees).
What's the problem? Consumers are given certain guarantees by EU law as to what they may expect of their product, e.g., how long it should work, not need a repair, etc. Some sellers and producers choose not to mention these free, obligatory guarantees and instead present an option to 'consumers' to buy a guarantee from them (at a special price, of course). Consumers may be confused, not known that they are entitled to such guarantees to begin with and decide to purchase a commercial guarantee of the seller/producer, e.g., Apple. This is a clear example of a misleading commercial practice.