In order to provide much-needed help to the enforcement of consumer law, our readers may be interested in the recently launched EnfTech Project.
EnfTech is a broad term for the use of technological innovations by enforcement agencies to help deliver enforcement activities. This could include market surveillance, such as scanning for misleading pricing or fake advertising; an investigative activity that uses machine learning to interrogate company documentation; preventative measures such as reviewing consumer contracts for unfair clauses before they reach the market. In the future, it may have the potential to directly execute or enable an enforcement action such as a warning, takedown, or sanction.
EnfTech was launched on the 20th of April via an online event. The recordings of the event, the associated blog, and contact details are available here.
