Last Thursday and Friday, many of this blog's authors got together at the European University Institute in Florence to take part in the conference 'Where is law going if it is not going behavioral?'. In my presentation I gave an overview on the different groups of supporters and critics of behavioral analysis of law and offered three explanations to the question of why behavioral analysis of law polarizes so strongly. Many of the workshop's speakers highlighted the fact that behavioral analysis of law is not sufficiently distinguished from the political concept of libertarian paternalism and the regulatory tool of nudging, which causes confusion. In contrast to the US, behavioral analysis of law is only at its beginnings in Europe. Hopefully, the conference has given a boost to this development!