Thursday, 6 December 2012

Environmentally friendly consumption

The EU released a great video that aims to motivate consumers to stop food waste. 90 million tons of food is thrown away in the EU every year. At the end of the video there is a disclaimer, btw, that all the food used during the shooting of the clip has been cooked and eaten by the crew. 

Another video that has raised some stir this year that also calls for environmentally friendly consumption was an advert for SodaStream. The ad tries to convince consumers to switch to drinking their soda products by using SodaStream instead of buying bottles of soda - thus 'saving 2000 bottles a year'. Interestingly, the add was banned by the UK broadcast company which only allowed it to become more famous online. (SodaStream's Banned Ad Helps Home Carbonation Company Hit It Big)

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