Wednesday, 24 August 2011

Limits to the unlimited

And some news on mobile internet & advertising: the Consumer Protection Office of the German region North Rhine-Westphalia has won a temporary injunction against four mobile operators for misleading advertising of mobile internet flat-rate plans. While the ads suggested that the mobile internet plans on offer gave consumers unlimited access to internet services, in reality there is a restriction on the amount of data that can be downloaded. The mobile operators involved are now changing their websites to create more transparency on this.

Still, as more and more mobile operators are introducing data caps in their internet plans, consumers may wonder how many data they are actually using. On the internet, some data usage calculators are now available (How to keep track of your cellphone data usage).

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