European Commission published a study that was conducted on "Consumer behaviour in a digital environment" mostly by researchers at the London School of Economics, upon a mandate given by the Directorate-General for Internal Policies.
"This study analyses consumer behaviour and the interaction between consumers and businesses in the digital environment. At issue is how consumers benefit from the digital environment and whether and how they change their purchasing behaviour. A number of barriers to e-commerce and a more integrated European digital market are identified and specific policy recommendations are provided."
