Monday, 25 April 2011

Statistics on online shopping in UK

Stuffed with all the delicious Easter food one of the few things I'm capable of doing tonight is searching the net for some interesting news and updates. One of the articles I found on BIZ Community website caught my interest since it relays how the trend to shop more online has grown in the past years in UK. I always like to find new statistics on that subject, since I believe digital transactions are still not getting as much attention as they should be and the regulation thereof is often unsatisfactory.

The survey of over 1000 consumers conducted by PwC showed that 14% of people buy online more that once a week nowadays, compared to only 4% in 2007. 60% of shoppers expect to spend more online in the coming 2-3 years. Why do more people choose for online shopping? Convenience - is the main answer (80%). You don't need to frantically look for shops that will be open in your neighbourhood when you are done with work, and other activities, you can just power on your computer. Another factor is that you don't need to move from one shop to another to find the best deal - again, your computer screen will show you many options and make it easy to choose the best one. It's interesting to observe that among people who use internet often and with ease to conduct online shopping, 20% thereof are over the age of 55. This means that it slowly stops being a domain of younger people.

You may read the PwC report over here.


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