Wednesday, 3 February 2010

Customer Think | Stop Being Stupid! The Customer Isn’t Always Right

Customer Think Stop Being Stupid! The Customer Isn’t Always Right

Dave Brock posted an interesting article 'Stop Being stupid! The Customer Isn't Always Right' on Customer Think blog. I completely agree with him that customers are not always right. However, I would go further than he does in his conclusions. He claims that if professionals could only realize that, then they would see a great opportunity that is there in front of them: to educate the consumer, to inform him, to make a difference. I believe that in many cases professionals not only have such an opportunity but they even have a duty to do so. Duties to inform, to advise, to warn and all other duties of care are becoming more and more prominent within European Consumer Law. To make professionals aware of the fact that it could be in their benefit to take care of interests of the consumers is a good beginning, but it is just a beginning.

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