The European Commission launched today a new legal resource:
Influencer Legal Hub. Prepared in collaboration with experts from Utrecht University and University of Leeds, it provides both textual and audio-visual help to influencers on their legal obligations. The idea behind this new legal resource is to ensure that the complex (by now) landscape of European consumer law could be easier traversed by content creators engaging in commercial transactions (earning money from promoting specific content). With them better informed, consumer protection level should increase, as the amount of misleading practices on various social media should decrease. Having said that, this new portal provides also plenty of information as a starting point for anyone researching influencer marketing; or even more broadly, for anyone interested in assuring fairness online.
