Friday, 24 September 2021
(No)Flight flurry - 3 opinions of AG Pikamäe on Regulation 261/2004
CJEU case C-371/20 and the concept of ‘payment’ in the Unfair Commercial Practices Directive
Case C‑371/20 (here)
deals with an interesting question that has been receiving increasing
regulatory attention: whether the concept of ‘payment’ in consumer-related
contracts covers only monetary consideration or whether other types of
counter-performances can also be considered as ‘payment’. We have reported on
this issue before (see here).
However, the CJEU had so far not discussed this matter so directly, so this
case is most welcome. This case concerns the Unfair Commercial Practices
Directive, particularly point 11 of Annex I. Annex I of the Unfair Commercial
Practices Directive contains a list of practices that are considered unfair in
all circumstances. Point 11 of the Annex states that it is not allowed to use
editorial content in the media to promote a product if the professional party
has paid for that promotion and if that is not made clear to the consumer (known
as an ‘advertorial’). In other words, it must be made clear that that editorial
content is paid advertising.
The case concerns two competitors in the clothing retail business -
Peek & Cloppenburg Düsseldorf and Peek & Cloppenburg Hamburg -, and the
main issue at hand was whether to use editorial content as an advertising
campaign was an unfair commercial practice. P&C Düsseldorf published a
nationwide editorial campaign in a fashion magazine (Grazia magazine). In it,
P&C Düsseldorf invited customers to a night of private shopping. The editorial
content in question also displayed several images of goods to be sold on the
night of the event. P&C Hamburg claimed that this practice was contrary to Point
11 of Annex I of the Unfair Commercial Practices Directive (and to the
transposing German legislation) because P&C Düsseldorf used editorial
content without disclosing that it had been paid for. The legal issue was
therefore whether this campaign could be considered an ‘advertorial’ in the
context of Point 11. The referring court’s doubt arose from that fact that, as
argued by P&C Düsseldorf, no monetary sum was paid concerning the editorial
content in question, as the costs of the event were to be shared between P&C
Düsseldorf and the company that publishes the fashion magazine and the pictures
used were provided by P&C Düsseldorf free of charge. In other words,
P&C Düsseldorf argued that this was not an ad that was paid by them,
which meant that it would fall outside the scope of Point 11 of Annex I. As a
result, the referring court asked the CJEU whether in the context of the Unfair
Commercial Practices Directive the terms ‘paid’ and ‘payment’ must necessarily
involve a monetary sum in exchange for the editorial content or whether it also
covers the supply of services or assets other than monetary performances. In
this case, the pictures provided by P&C Düsseldorf without cost could be
seen as non-cash consideration for the advertisement. Furthermore, in case the
concept of ‘payment’ should be broadly interpreted, the referring court asked
whether there is a payment where there is a joint promotional event intended to
promote the sales of both organizing parties (in this case, P&C Düsseldorf and
Grazia magazine).
In its reformulation of the referred question, the CJEU already
hints at a delimitation of the concept of ‘payment’: in order to be considered
‘payment’, a counter-performance must entail an economic advantage to the
party. When answering the questions, the CJEU explicitly took into account
other language versions. In fact, it is interesting to note that while some
language versions use explicit terms connected with a monetary sum (such as ‘paid
for’ in the English version), other versions employ more neutral, broader terms
(such as ‘financier’ in the French version). The CJEU clarified that, when
interpreting EU law, the literal term only has indicative value since it is
also necessary to take into account the context surrounding and the goals of
the provision. The CJEU reminded that the goal of the Unfair Commercial
Practice Directive is to achieve a high level of consumer protection,
particularly when it comes to tackling the frequent information asymmetries
between consumers and traders. The CJEU also highlighted that the goal of Point
11 of Annex I is to guarantee consumer protection and consumers’ confidence in
the neutrality of the press. According to the CJEU, whether the payment of such
editorial content is made through the provision of a monetary sum or through
the provision of any other assets is irrelevant when it comes to achieving
these goals. In that sense, the CJEU agreed with the Advocate-General and
stated that interpreting the concept of ‘payment’ as meaning only the payment
of a monetary sum would deprive this provision of effectiveness. This
interpretation makes sense. In fact, as pointed out by
the referring court, the goal of Point 11 of Annex I is to allow the consumer
to identify the promotional character of a commercial practice. This seems to
point towards a broad interpretation of the concept of ‘payment’.
Additionally, determining whether the performance at hand consisted of ‘payment’ (or of a performance that carried a benefit for the party) is for the national court to do. However, the CJEU stated that it is important to identify a link between the material benefit provided and the editorial content. In this case, the free provision of copyright protected images by P&C Düsseldorf to the fashion magazine can be considered as payment, since these images are an asset value directly related to the editorial content.
This interesting decision has implications for several other
consumer law issues, such as the payment of products with personal data (which
is the case mainly in digital content contracts, whereby consumers often
acquire products or services apparently gratuitously but while agreeing to
disclose unnecessary personal data in return) and influencer marketing (whereby
social media ‘celebrities’ often advertise products or brands without making it
clear to their followers that this is not a genuine opinion but a paid review).
Interestingly, the CJEU referred to the ‘reality of journalistic and
advertising practice’ and to how social media comments or posts that appear
genuine but are actually hidden advertising or commercial practices are harmful
to consumer confidence and competition law. A broad interpretation of the concept
of ‘payment’ – not only under the Unfair Commercial Practices Directive but
also under other EU consumer legislative instruments – is an important step
towards adapting existing legislation to ever-changing digital business models.
Thursday, 23 September 2021
No international jurisdiction when consumers move countries? - AG Sánchez-Bordonna in Commerzbank (C-296/20)
On September 9 AG Sánchez-Bordonna issued an opinion in the case Commerzbank (C-296/20) on whether the Lugano II Convention was applicable in the case to determine the jurisdiction over consumer credit contract.
Image by iXimus from Pixabay |
AG Sánchez-Bordonna emphasises that the Lugano II Convention should not be applicable in a situation where the foreign, international element of the legal relationship between the parties to a contract arises subsequently to the contract's conclusion. AG's reasoning is based partially on the historical reasons for the adoption of the special consumer jurisdiction rules, as well as economic arguments, which support an interpretation that only if a trader or service provider established in one Member State pursues a commercial activity and directs it at consumers in another country, these special rules could apply. By such active targeting of consumers in another country, the professional willingly takes on themselves the risk of having to accept international jurisdiction if there is a dispute between them and their consumers (e.g. para 56). If a consumer with whom the trader has a contract decides to change domicile, that lies beyond what the trader can reasonably foresee, however (e.g. para 72).
The AG proposes an alternative solution as well, that is to accept the fact that a different international jurisdiction may be applicable to the dispute when the consumer has moved their domicile after the contract's conclusion but only if the country to which they moved is one where the trader pursues their economic activity, as well. As the trader would have needed to foresee the possibility of the application of the foreign jurisdiction in such cases, their interests would have been protected more (para 100).
Overall, AG Sánchez-Bordonna recommends the Court to conduct a careful balancing of interests exercise to ensure that both consumers' and traders' interests are protected.
Wednesday, 22 September 2021
Which court has jurisdiction over an online defamation case? AG Hogan's Opinion in Case C-251/20
A person or a company that has been defamed on the Internet may demand not only the removal or rectification of discrediting comments, but also compensation for any material or non-material damage suffered. The question is which court should be addressed, since comments posted on the Internet may be accessible in various Member States. This query is the focus of the dispute in case C-251/20 Gtflix Tv vs. DR pending before the Court of Justice. Last Thursday (16.09.2021) Advocate General Gerard Hogan issued his opinion.
The dispute in the Gtflix case concerns precisely whether the Czech company Gtflix (as it was nicely expressed in the Opinion - "which produces and distributes what is sometimes euphemistically described as as adult content television programmes") can bring a claim against a Hungarian citizen (also a producer and distributor of pornographic films) before a French court? Gtflix accuses the Hungarian producer of posting disparaging remarks on websites and forums, and seeks, inter alia, an order requiring DR to cease all acts of disparagement against Gtflix and to pay compensation for both economic and non-material damage. However, the French courts have raised doubts as to whether they have jurisdiction in this case. In other words: may Gtflix, while seeking both rectification of the data and removal of the content and compensation for material and non-material damage, bring such proceedings before the courts of each Member State in the territory of which the content was accessible on the Internet, or must it bring such proceedings before the court having jurisdiction to order the rectification of the data and removal of the defamatory comments?
The question referred by the French court refers to some divergence in the case-law of the Court of Justice arising from the judgments in cases eDate Advertising and Others (C‑509/09 and C‑161/10) and Bolagsupplysningen and Ilsjan (C-194/16). In the former, the Court held that a claimant as a result of online defamation may bring an action before the court having jurisdiction over the defendant's domicile, the place where the harmful event occurred or the place where the claimant's centre of interests is located (understood, for example, as the place of habitual residence or professional activity). In such cases, the court may rule on the entirety of the damage suffered. Furthermore, according to the Court, the claimant may also bring an action before other courts of the Member States in which the publication in question is or has been accessible, but in that case the court may rule only in respect of the damage or injury caused in the territory of the Member State concerned. This construction is sometimes also referred to as the 'mosaic approach', as it introduces a principle of jurisdiction sharing.
In case Bolagsupplysningen and Ilsjan the Court stated, however, that a claim for rectification or deletion of online comments cannot be brought before the courts of each Member State (despite the ubiquity and accessibility of information on the Internet in various places), but only before the same courts as those which had been granted jurisdiction to hear the merits of the case for full compensation for damage. With this in mind, Advocate's opinion focused on a detailed analysis of the mosaic approach, trying to find arguments both for the Court's retention and possible abandonment thereof. Ultimately, AG concluded that he is not convinced by either solution (see point 79 of the Opinion). He therefore suggested that a good practice would be to complement the mosaic approach with an additional "focalisation criterion", i.e. a criterion verifying that the publication in question (such as discrediting content) is targeted specifically at the public in the territory of a given Member State. The application of this criterion would make it possible in practice to reduce the number of courts having jurisdiction to hear the dispute.
In conclusion, in the AG's view a claimant who seeks both the rectification/deletion of certain content and compensation for the non-material and economic damage resulting from the dissemination of disparaging statements on the Internet, may bring an action or claim before the courts of each Member State in the territory of which content published online is or was accessible, for compensation only for the damage caused in the territory of that Member State. Nevertheless, the claimant should be able to demonstrate that it has "an appreciable number of consumers in that jurisdiction who are likely to have access to and have understood the publication in question".
Now we are awaiting the judgment of the Court. We will keep you informed, so stay tuned!
Saturday, 18 September 2021
A look back at consumer data protection - what has happened this year?
Today we rush to provide a brief summary of interesting developments at the interface of consumer law and data protection that have taken place since the beginning of this year. A lot has happened and so far we have only reported on selected cases. In this post we take a closer look at significant decisions and opinions issued this year, which will likely see continuation in the near future.
We begin with a fairly recent decision adopted by the Irish Data Protection Commission (DPC) in the WhatsApp case. The decision captured headlines earlier this month - and not without a reason. After all, it is not every day that Facebook (as the parent company of WhatsApp) is hit with a fine of €225 million for its violations of the General Data Protection Regulation. The proceedings are interesting for both material and procedural reasons. Firstly, the ultimate decision reached by the DPC provides an extensive analysis of the GDPR’s transparency provisions, as applied to the case at hand. For a start, the decision points to the “over-supply of very high level, generalised information” and the possibility of creating an “information fatigue” - a well-known issue in consumer law and policy. Aside from problems of volume and presentation (e.g. multiple cross-references), violations of substantive transparency are also identified (e.g. not sufficiently specific categories of data recipients). Secondly, the proceedings reveal the relevance of the GDPR’s consistency mechanism in cases involving cross-border data processing (for related controversies and case law see our comment here). In the WhatsApp case, the Data Protection Commission was acting as the lead authority - and its original draft decision had not been quite as sweeping as the one eventually adopted. It was the interventions of the other supervisory authorities and the binding
decision adopted by the European Data Protection Board in late July that led the DPC to take a harsher stance - in relation to both identified infringements and calculated fines. Facebook has reportedly challenged the decision before a competent court, so stay tuned!An even greater fine was imposed in July on Amazon; the Luxembourg data protection authority fined the company with €746 million (record-breaking so far) for illegal ad targeting and ordered the company to review its practices. As La Quadrature du Net (French privacy rights group that issued a complaint) explains, Amazon was targeting data subjects for advertising purposes without their freely given consent and was therefore processing consumer data without a legal basis. Unfortunately, the Luxembourg authority did not publish the content of the decision due to professional secrecy. According to a published statement, the authority views decision publication as an extra sanction. To be sure, the decision may ultimately see the light of day, yet only after all legal remedies have been exhausted and the publication is not likely to cause disproportionate harm to the parties involved.
Another interesting case - this time at the online/offline interface - has been handled by the Swedish supervisory authority, which reviewed the activities of a public transport operator in Stockholm. The case involved ticket inspectors equipped with video and audio recording cameras worn on their clothing. The use of this type of technology was intended to counter possible dangerous events during ticket checks, documenting incidents and ensuring that the right person is punished for travelling without a ticket. The problem was that the controllers had to have cameras on throughout their shifts and could thus potentially record every traveller. In addition, images and sounds were overwritten in the cameras only every minute. The authority considered this period disproportionately long and maintained that the storage time should be reduced to a maximum of 15 seconds. While this case involved recording undertaken by a trader’s employees, one can well imagine similar problems being posed in the context of increasingly sophisticated smart devices carried by consumers themselves. Recently unveiled Facebook glasses (Rayban Stories) provide a prominent case in point - and the competent authorities have already voiced concerns.
Last but not least, as regards the decisions of national authorities, TikTok's sorrowful saga of alleged violations of children’s privacy continues to unfold. Previously it was the Italian data protection authority that ordered the platform to limit the processing of users’ data whose age could not be established with certainty (we informed about it here). This time the Dutch authority investigated TikTok’s privacy policy and concluded that the company had failed to inform its users, including children, in a clear and transparent way how their data is processed via app. More specifically, the language of the information remained of relevance, as the information was provided only in English, and not in Dutch. In consequence, the authority imposed (a comparably modest) fine of €750,000. This, however, may not be the end of TikTok’s legal problems, as the launch of two further inquiries by the Irish DPC demonstrates.
Finally, there are two additional pieces of news we consider noteworthy. The first, which has probably caught our readers' attention, is the Commission's decision on data transfers between the EU and the UK, issued on 28th of June. The decision is a direct follow-up of Brexit and confirms that the UK guarantees an essentially equivalent level of data protection to that which is provided in the EU. However, we are curious to see how these data transfers will develop in the future, especially in the context of recent reports about planned changes to the UK data protection law (we briefly touched upon this here). The second matter is a joint opinion of the European Data Protection Board and the European Data Protection Supervisor concerning the proposal for a regulation laying down harmonised rules on artificial intelligence. The opinion highlights several key points that need further elaboration (e.g. clarifications on a risk-based approach and the EDPS’ role as a market surveillance authority) and calls for “a general ban on any use of AI for an automated recognition of human features in publicly accessible spaces”.
** Agnieszka Jabłonowska contributed to this post.
Monday, 13 September 2021
Interest free loans: why should they be regulated?
Thursday, 9 September 2021
New blog author announcement: Adrianna Michałowicz
Dear readers,
Wednesday, 8 September 2021
Waves of change - CJEU in Irish Ferries (C-570/19)
Usually, we focus on and discuss air passengers' rights on this blog, as Regulation No 261/2004 is one of the instruments of consumer protection that seems to raise a lot of questions. Last week, however, the CJEU issued a judgment in the Irish Ferries case (C-570/19) pertaining to the rights of passengers of the sea transport. This time it was then Regulation No 1177/2010 concerning the rights of passengers when travelling by sea and inland waterway that required clarifications. We have elaborated on the facts of the case in our previous blog post addressing AG Szpunar's opinion, see here: The Tide Is High....
Just like the AG's opinion, the judgment is lengthy. The detailed approach can very well be explained by the novelty of interpreting provisions of this Regulation No 1177/2010. Generally, the CJEU confirms AG Szpunar's findings:
1. Regulation No 1177/2010 applies when a carrier cancels a passenger service with a several weeks' notice prior to the originally scheduled departure time due to the vessel, which was supposed to provide that service, not having been delivered in time and which could not be replaced. This means that the CJEU considers the notion of passengers 'travelling on' the service to be a broad one, encompassing also passengers who made a reservation or purchased a ticket for the service (para 51).
2. Article 18 obliges carriers to offer a re-routing option to passengers of the cancelled service. Re-routing could take a form of offering a maritime service on a different route combined with the use of other transportation modes (rail or road), thus carriers retain flexibility as to how they would want to organise re-routing (para 64). Carriers are to bear any additional costs, which passengers were subject to when re-routed to their final destination, e.g. costs of fuel or road tolls to reach a different embarkation/disembarkation port or costs of using a landbridge (paras 66-67). Passengers need to be able to demonstrate that they incurred such costs.
3. Articles 18 and 19 may be applied together. This means that re-routed passengers have a right to compensation if their re-routed journey leads to a delay in reaching the final destination, which would cause a serious inconvenience (para 89). If passengers of a cancelled service decide to choose reimbursement rather than re-routing, they are not entitled to claim compensation for a delay (para 88).
4. Compensation mentioned in Article 19 is calculated based on the 'ticket price'. This notion includes costs relating to the additional optional services chosen by the passenger, e.g. booking of a cabin or a kennel, or access to premium lounges (para 95). This means that the amount of compensation owed to passengers may differ amongst passengers of the same cancelled service.
5. Late delivery of the vessel does not qualify as 'extraordinary circumstances', which would release the carrier from the obligation to pay compensation. The CJEU borrows the interpretation of this notion from the air passenger rights' area, which means that only events not inherent in the normal exercise of the activity of the carrier and beyond their actual control would qualify as extraordinary circumstances (para 107, 112).
6. The complaint handling procedure of Article 24 is not applicable to compensation claims on the basis of Article 19, as that complaint handling procedure provides carriers with certain discretion as to what actions to take upon receiving a complaint, which lacks when the compensation is triggered (para 118 and 121).
A new era in consumer credit law? The Commission's proposal on the new Directive on Consumer Credits
This summer might prove significant for improving the financial well-being of European consumers. On 30 June 2021 the EU Commission presented its long-awaited Proposal for a Directive on Consumer Credits, a key piece of legal instrument in the area of financial consumer law.
Overall, the proposal does seem to suggest an overhaul of the current consumer credit regime. The proposed scope of the new directive is much wider and far-reaching than the current 2008/48/EC Directive on Credit agreements for consumers (Consumer Credit Directive). The structure and content of the proposed directive resemble more to Directive 2014/17/EU on credit agreements for consumers relating to residential immovable property (Mortgage Credit Directive) than to the current Consumer Credit Directive.
We could highlight the following major improvements:
Tuesday, 7 September 2021
Unfair terms case law in the first half of 2021: a retrospect
- Unfair terms and supplementary rules after Dexia (Joined Cases C‑229/19 and C‑289/19): rolling a dice?
- Of unfair terms, novation agreements and other not so magical creatures - CJEU in C-19/20
- No, Escobedo Cortés does not imply that double interest rates must be secured for traders (but nice try, Prima banka Slovensko)
- Sanctions for breaching national rules on consumer credit: the CJEU in C-303/20 [focused on Directive 2008/48/EC, but referring also incidentally to Directive 93/13/EEC]
- Cancelling credit contracts due to unfair terms: when does the view of the consumer matter? A quick judicial recap in OTP Jelzálogbank (C‑932/19)
As seen from above, credit agreements (including contracts for loans denominated in a foreign currency) continue to be of primary concern to the courts applying legislation implementing Directive 93/13/EEC. The same was also true the other decisions delivered by the Court in the first half of 2021. Most of them revolved around the questions which the Court had already considered before - the procedures thus often skipped written opinions or led up to the reasoned orders.
- Case C‑364/19 Credit Europe Ipotecar IFN
- Case C-609/19 BNP Paribas Personal Finance
- Joined cases C‑776/19 to C‑782/19 BNP Paribas Personal Finance
Friday, 3 September 2021
Cancelling credit contracts due to unfair terms: when does the view of the consumer matter? A quick judicial recap in OTP Jelzálogbank (C‑932/19)
While the Court had indeed made that finding in Dunai, and has now reiterated it in OTP Jelzálogbank, it is interesting to have a look at it once again in the light of recent judgment in Banca Transilvania. Here the Court explicitly found, disagreeing with the AG, that the fact that a balance between the rights and obligations of the parties has been struck does not constitute a condition for the application of the exclusion in Article 1(2) of Directive 93/13, but a justification for such an exclusion. In the present context, however, the question whether mandatory provisions aim to restore a balance seems more consequential. Such a dissonance can arguably be exaplained by the ex post nature of the intervention in the commented case and the Dunai judgment.
Nothwithstanding the above, the judgment in Dunai also contained an important caveat which the Court reiterated in OTP Jelzálogbank. Specifically, the Court recalled that Article 6(1) of Directive 93/13 does not preclude national legislation preventing the court seised from granting an application for the cancellation of a loan agreement on the basis of the unfair nature of a term relating to the exchange difference, provided that the finding that such a term is unfair allows the legal and factual situation that the consumer would have been in in the absence of that unfair term to be restored (para. 42). The consumer should, in particular, be provided with a right to repayment of the sums wrongly received by the sellers or suppliers concerned (para. 44).
Finally, the Court also made clear that any legislative action taken in respect of one term does not preclude the court from reviewing the unfairness of other terms of the contract, such as those relating to exchange rate risk (para. 45). Such a review can also lead to court to conclude that the contract is no longer capable of continuing in existance without unfair terms and should be cancelled in its entirety. The latter finding, however, cannot be based solely on a possible advantage for the consumer of the annulment of the agreement as a whole. The decision should rather be based on the criteria laid down in national law, and the situation of one of the parties to the agreement cannot be regarded, under national law, as the decisive criterion determining the fate of the agreement (para. 49). There is therefore a subtle, yet important, difference between the role of consumer's opinion in OTP Jelzálogbank and in Dziubak. In the former case, we consider an objective assessment whether the contract can continue in existence or not. In the latter, we speak about a situation when the court had already found that the contract cannot continue in existence without the unfair terms and the question is whether the entire agreement should thus be cancelled or rather gaps therein should be filled - here, following Dziubak, the view of the consumer remains decisive.
=> Blog updates: We will soon publish a wrap-up post about the developments in unfair terms case law over past months, signalling judgments we have not yet commented upon. Stay tuned!