Friday 12 July 2019

Online traders may choose how to communicate with consumers - CJEU in Amazon EU (C-649/17)

On July 10, the CJEU supported AG Pitruzzella's opinion (Online chats...) in the case Amazon EU (C-649/17) that Article 6 of the Consumer Rights Directive does not place on distance selling traders an obligation to set up the means of communication specified in that provision (phone line, fax, e-mail). Such an interpretation could disproportionately burden especially small businesses (para. 48). Instead, this provision just specifies that the means of communication, which a given trader chooses, should facilitate quick and effective contact with consumers (para. 46).