The Washington Post posted an article Big tech is still violating your privacy written by the European Data Protection Supervisor, Giovanni Buttarelli, addressing the implementation in practice of the GDPR rules and what his office is doing to enforce them. In this piece he places emphasis on the need to stop the abuse of privacy, which has become the norm by companies collecting personal data to share them with other parties. The first results of the enforcement proceedings against companies not adhering to the GDPR rules are promised for the end of this year. He also draws attention to the paradox of informed consent:
"One key principle to remember is that asking for an individual’s consent
should be regarded as an unusual request, given that asking for consent
often signals that a party wants to do something with personal data
that the individual may not be comfortable with or might not reasonably
expect."