Sunday, 12 June 2011

Filtering of information online

An interesting TED talk by Eli Pariser on danger that 'filter bubbles' (i.e. when we search for information online, our search results are limited by our previous search history and change the results we will get in comparison with someone else who will enter the same search term but has a different search history) might bring about for consumers: Beware online 'filter bubbles'. Listening to this talk made me interested in his book ("The filter bubble") and I thought I'd share this.

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