An interesting comparison for EU lawyers looking at the 'average consumer' standard:
http://www.slaw.ca/2012/02/28/scc-strikes-blow-at-mail-sweepstakes/
Canada seems a more consumer-friendly place in this respect than the EU... perhaps it is time for a re-think on what counts as 'average' and whether consumers are in fact, as the Unfair Commercial Practices Directive presupposes, rational actors who are capable of looking after their own interests.
http://www.slaw.ca/2012/02/28/scc-strikes-blow-at-mail-sweepstakes/
Canada seems a more consumer-friendly place in this respect than the EU... perhaps it is time for a re-think on what counts as 'average' and whether consumers are in fact, as the Unfair Commercial Practices Directive presupposes, rational actors who are capable of looking after their own interests.
